What are Anchor links & Its importance in SEO ?
Learn how anchor links improve user experience, boost SEO, and make your content easier to navigate.
🔗 What Are Anchor Links? A Simple Guide for Better Navigation and SEO
Ever clicked a link that instantly jumped you to another part of the same page? That smooth scroll wasn’t magic — it was an anchor link at work. ✨
Whether you're building a long-form article, a product FAQ page, or a documentation hub, anchor links are a simple yet powerful way to improve user experience and even boost your SEO. Let’s break it down. 👇
📌 What is an Anchor Link?
An anchor link (also called a jump link or page jump) is a hyperlink that takes you to a specific section of the same web page or document. It works by linking to an element on the page that has a unique ID.
You’ve probably seen this in:
Table of contents on blog posts 📚
FAQs where answers drop down or scroll into view ❓
“Back to top” buttons ⬆️
🧱 How Does It Work?
Let’s say you have a section in your blog called:
<h2 id="benefits">Benefits of Anchor Links</h2>
You can create a link that jumps to that section like this:
<a href="#benefits">Jump to Benefits</a>
When users click that link, the browser scrolls smoothly to the section with the id="benefits". 🎯
🚀 Why Use Anchor Links?
1. 🔄 Improves User Navigation
Anchor links help users quickly find what they're looking for — especially on long pages. This keeps readers engaged and reduces bounce rates.
2. 📈 Boosts SEO with Better UX
While anchor links themselves don’t directly impact rankings, they enhance user experience, which Google loves. If users stay longer and interact more, it sends positive signals to search engines.
Bonus: Anchor links can show up in Google's featured snippets or site links, giving your content more real estate in search results. 💥
3. 🧩 Enhances Content Structure
Adding anchor links (especially in a table of contents) helps break content into easy-to-digest chunks. This is especially helpful for:
📝 Blog posts
📘 Documentation
🛍️ Product guides
🛠️ How to Add Anchor Links (Quick Example)
HTML:
<h2 id="contact">Contact Us</h2>
<a href="#contact">Go to Contact Section</a>
WordPress (With Block Editor):
Click on a heading block.
In the right sidebar, add an "HTML anchor."
Link to it using
#your-anchor-name.
✅ Best Practices for Anchor Linking
Use clear, descriptive anchor names (e.g.,
#features, not#section1)Keep it short and lowercase
Don't overdo it — anchor link overload can be overwhelming
Use a table of contents for longer posts
💡 Final Thoughts
Anchor links might seem like a small detail, but they make a big difference in how users interact with your content. They create a smooth, intuitive experience — and that can translate into higher engagement, better SEO, and happier readers.
And if you’re using smart tools like kumba.ai, it can even auto-generate anchor-friendly content structures to help you level up without lifting a finger. 💻