Your ad campaign's publish button and 'sit back' attitude can completely kill your sales
Hitting the "publish" button on your ad campaign and expecting results without strategy is a surefire way to kill your sales approach
We get it—launching a new campaign is exciting. But in the rush to hit “publish,” even seasoned marketers skip critical steps, leading to wasted budgets, missed opportunities, and that dreaded regret. At Kumba AI, we’ve seen it all. That’s why we’ve crafted this *no-fluff checklist* to ensure your ads are polished, precise, and primed for success.
1. Review Ad Previews (On Every Device!)
Your ad might look flawless on your desktop, but how does it render on mobile? A misplaced button, cropped text, or pixelated image can sabotage your first impression.
Check: Preview ads across devices (Facebook/Google’s preview tools are gold).
Fix: Typos, broken visuals, or CTAs like “Shop Now” linking to a blog.
Pro Tip: Ask a teammate to review—fresh eyes catch hidden errors.
2. Test Every Link & Landing Page
Broken links = wasted clicks. Worse, a seamless ad leading to a slow or irrelevant landing page frustrates users.
Check: Click every link. Does the landing page load quickly? Is the messaging consistent (e.g., promoting a “50% sale” but the page shows 30%)?
Fix: Redirect errors, optimize page speed, and align offers.
3. Verify Budget & Schedule (Twice!)
A typo in your daily budget (100vs.100vs.1,000) or an incorrect end date can drain funds overnight.
Check: Confirm daily/lifetime budgets, time zones, and campaign duration.
Fix: Use platform safeguards like budget caps.
4. Confirm Audience Targeting
Targeting the wrong audience is like selling snowboards in the Sahara.
Check: Revisit demographics, interests, and exclusions. For retargeting, ensure lists are updated (e.g., exclude recent buyers).
Fix: Layer targeting options for precision.
5. Audit Pixel & Tracking Setup
Without tracking, you’re flying blind. Missing data = no insights.
Check: Test your Facebook/Google Pixel with tools like Pixel Helper. Are UTMs appended? Are conversions (purchases, sign-ups) tracked?
Fix: Dry-run a test purchase to confirm tracking works.
Don’t Let Haste Ruin Your Hard Work
Pressure to launch quickly is real, but one unchecked error can derail weeks of effort. Remember:
A typo undermines credibility.
A broken link burns cash.
Poor targeting wastes reach.
At Kumba AI, we empower e-commerce brands to launch confidently. Bookmark this checklist, take a breath, and double-check—before you regret skipping a step.
Ready to scale smarter? Let Kumba AI’s tools automate audits and prevent costly mistakes. Because in ads, patience isn’t just a virtue—it’s profit.